• First, we define the business problem, then. we apply the business problem.

• Then, we secure opportunities for your company by engaging CXOs.

• We help qualify the problem by securing new opportunities or resurrecting your dead opportunities, bringing them back into active opportunities.

• Then, we help you with building the business case for these prospects to justify the investment of your solution.

• We drive decisions on these new opportunities through our “Lead + Feed + Speed” process.

• Finally, we secure the business investment into these opportunities, closing the sale.

Finding the funding to fix a business problem is itself a challenge because there are always competing priorities. We help business leaders over these opportunities find the funds they need, so you can fix their problem. We. do it through a variety of options:

• Demonstrating business impact and gaining funding

• Applying a self-funded approach

• Securing outside funding

• Re-allocating budget from other spend categories

• Generating break-even

Building a business case and securing funding gets you to the close, but beyond that, we, at Innovations Domain, don’t stop there. Instead, we apply our “Fix the Problem” protocol, working alongside you and with your new customer to make the case for fixing the problem, your way.

Through our Chain of Adoption process, Innovations Domain remains responsible for all links in the chain. We are a key partner to your success and the success of your new customer. In this, we take on responsibility for the successful integration of all areas of the process, including your company, as the Innovation Creator, your new customer as the Innovation Consumer, and all the subsequent links in the chain which could include:

• Alliance partners

• Channel partners

• Distributors

• MSPs

• Systems Integrators

• Specifiers

• VARs

We guarantee at a minimum that your new client will break even on the investment they made in your organization to fix the problem, ensuring the success of their investment and their continued trust in your company.

For many companies, having a partner bring in new opportunities and breathing new life into dead opportunities, helping prospects secure funding to fix their problem, and working alongside the customer and the fixer to ensure successful delivery would be enough. But, we take it even further, by providing our Revenue Adoption Authority solution which has 2 components:

• Market Authority identifies and selects relevant opportunities to piggyback on our current/previous initiatives, leveraging learnings, approach, and connections to drive additional growth (which can include bringing in new strategic partners, ventures, and/or investors).

• Pipeline Authority identifies the relevant opportunities in your pipeline that are stuck in non-decision. We re-engage, resurrect, and reorient the decision makers for these opportunities around a “fix the problem” initiative. This gives you the opportunity to recover revenue from your sunk sales costs.

Our Adoption Authority process typically takes 90 days. During this period, we take the problem we’ve identified and solved for with your initial customer, and we personalize it to other prospects.

Then, we calibrate the problem with these new customers, ensuring that the executives:

1. Agree to the problem

2. Agree that they need to fix the problem

3. Agree they need help to fix the problem.

Once we have permission from executives to bring your company in as a fixer, we will pull you into the process.

Finally, we work with you and the executives for the purpose of conversion of the opportunity by completing our “Lead + Feed + Speed” process which is completed once the prospects agree to invest in fixing the problem and agree that you are the right provider to fix the problem.